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She wants the room to “look good” for the artist because they are really sensitive about playing to an empty room.

The tour manager is advancing the show & asks if there are any plans to paper the event.

They ask if Groupon is a good idea to help move tickets.

Your team is nervous after seeing weeks of slow daily counts.

Your event is still 2 months out & the tour marketing person on the phone is asking you to spend some money on radio right now to “give ticket sales a jumpstart”.

You had a great on-sale, but ticket sales have flatlined.

If you have been in the live event business for a significant amount of time you have likely found yourself in one of the following familiar situations: